Product schema

Product gets you stars, price, and availability badges in the SERP — and, if you have a Merchant Center account linked, into the free shopping listings tab.

Required fields

• name — product name as displayed on the page.
• image — at least one URL. Multiple aspect ratios is better; Google picks the one that fits the slot.
• offers — exactly one Offer (or AggregateOffer for variants) with price, priceCurrency (ISO 4217), and availability (use the schema.org URL form like https://schema.org/InStock).

Recommended

• aggregateRating — AggregateRating with ratingValue and reviewCount. The stars.
• review — at least one Review with author, reviewRating, and reviewBody. Without this, the "review snippets" rich result is not shown.
• brand — Brand or Organization with name. Used by Google's product knowledge graph.
• sku and gtin — required for shopping listings to merge identical products from different sellers.
• description — falls back to meta description if absent, but explicit is better.

Rules Google enforces

• The product page must show the same price and availability as the schema. Mismatches trigger the "Inaccurate price" manual action in Search Console.
• Stars from aggregateRating must reflect first-party reviews on this page, not aggregated from third-party sources.
• For variant products (size, color), use a single Product with hasVariant plus separate Offer objects — not multiple top-level Product blocks.

Common mistakes

1. availability as plain InStock string. Google accepts both, but the URL form https://schema.org/InStock is strictly correct.
2. Hard-coded sale price in schema while live price is regular. A common source of warnings. If you have time-limited offers, generate the schema from the same data the page renders.
3. Missing priceValidUntil for sale prices. Without it, Google may stop showing the price after 6 months.

CMS notes

• Shopify: native Product schema is good but stops at basics. Use a Liquid snippet to add GTIN, brand, and shipping details if needed.
• WooCommerce: built-in schema is barebones. Rank Math WooCommerce module fills gaps.
• Headless: generate from product API data; mirror it field-by-field with what the page displays.

Generate it below

Last verified: 2026-05-15. Found something inaccurate? Email hello@schemapreview.dev.

Google's Product docs ↗