LocalBusiness schema

LocalBusiness marks up a physical business with a street address. Done right, it feeds Google's local pack — the map-and-list block at the top of "near me" searches — and your Google Business Profile.

Required fields

• name — exact business name as you want it shown.
• address — full PostalAddress with at least streetAddress, addressLocality, and addressCountry (ISO 3166-1 alpha-2 code like PT or US).
• telephone — international format preferred (+351 22 123 4567).

Strongly recommended

• openingHoursSpecification — array of OpeningHoursSpecification. Without this, "Open now" badges and hours overlays don't show.
• geo — GeoCoordinates with latitude/longitude. Helps Google map you to the right pin even if your address is ambiguous (e.g. a building number not yet in their database).
• priceRange — short string like $$ or €€. Used in the SERP.
• aggregateRating — AggregateRating with ratingValue and reviewCount. Without it, no stars in the rich result.
• image — at least one URL.

Pick the right subtype

LocalBusiness is the general type. There are 40+ specific subtypes — Restaurant, Dentist, AutoRepair, HairSalon, etc. Always use the most specific subtype that fits, because Google uses the type to decide which rich-result formats you're eligible for. A Restaurant gets the menu carousel; a LocalBusiness does not.

Common mistakes

1. Mismatched name/address vs Google Business Profile. Even a comma difference confuses local ranking signals. Make them identical.
2. Hours in 12-hour format with AM/PM. opens and closes must be 24-hour HH:MM.
3. Marking up multiple locations on one page. Each location needs its own page or its own LocalBusiness block within a LocalBusiness chain structure.

CMS notes

• WordPress (Rank Math Local SEO): full LocalBusiness support including hours and multi-location.
• Squarespace: local business block emits basic schema; opening hours need a custom block.
• Webflow: custom code embed, page-level head.

Generate it below

Last verified: 2026-05-15. Found something inaccurate? Email hello@schemapreview.dev.

Google's Local Business docs ↗