Organization schema

Organization marks up your company. The payoff is the knowledge panel on the right side of a branded search ("schemapreview.com"), the favicon next to your listings, and proper attribution in Google's entity graph.

Required fields

• name — exact organisation name.
• url — canonical website URL.

Strongly recommended

• logo — ImageObject or URL. Must be at least 112×112 pixels, PNG/JPG/GIF, and accessible without redirects. Without this, no favicon in the SERP.
• sameAs — array of URLs pointing to your social profiles, Wikipedia, Wikidata, Crunchbase, etc. Critical for Google's entity reconciliation — it's how it knows your Twitter is yours.
• contactPoint — ContactPoint with telephone and contactType (customer service, sales, etc.). Used in some knowledge panels.
• address — PostalAddress for your HQ.
• description — short one-paragraph description.

Place this in your root layout

Organization schema usually goes in the site-wide template (header, layout, root layout) rather than per-page, because it applies to the whole site. In Next.js App Router, put it in app/layout.tsx; in WordPress, into header.php or a global block.

Pick the right subtype

Organization is generic. Use the specific subtype:

• Corporation, NGO, EducationalOrganization, GovernmentOrganization, NewsMediaOrganization
• LocalBusiness is technically a subtype too — see LocalBusiness for that case.

Common mistakes

1. Logo URL behind a redirect. Google's crawler will not follow. Use the final URL directly.
2. sameAs linking to login-required pages. Use the public profile URL, not the admin URL.
3. Forgetting url. Without it, Google can't tie the schema to a website at all.
4. Multiple Organization blocks on one page. Pick one, usually the most specific subtype.

CMS notes

• WordPress (Yoast, Rank Math): both emit Organization schema in site-wide mode. Don't add a second copy on the homepage.
• Next.js: inline <script> in app/layout.tsx. See the JSON-LD Next.js guide.
• Webflow: custom code embed in site-wide head settings.

Generate it below

Last verified: 2026-05-15. Found something inaccurate? Let us know.

Google's Organization docs ↗